3 question interview with susan mcpherson

1. What’s your superpower?

Connectivity.

2. What is the best thing since sliced bread?

Besides hint water, the magic of bringing brilliant minds together to help solve pressing challenges.

3. What is the craziest advice you’ve received? Did it work?

In high school and my freshman year of college, my late mom told me to date boys to meet their friends – later in life I applied that crazy advice to my professional life and was determined to always meet people – you never would know where it would lead. What it has done is allowed me to grow, broaden my experiences and always build bridges in so many different capacities.

Susan McPherson is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Triple Pundit, The Muse and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, DLD, Sustainable Brands, and Committee to Encourage Corporate Philanthropy’s Summit. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.

Currently, McPherson invests in, and advises technology start-ups, including ZADY, TheLi.st, Positive Luxury, Lover.ly, and The Daily Muse She serves on the boards of Girl Rising, a social action campaign/platform funded by Intel to expand girls’ education in the developing world, Bpeace, a nonprofit dedicated to assisting women in regions of conflict and post-conflict start businesses and The PVBLIC Foundation She is also a member Social Media Week’s New York Advisory Council. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, Plant A Fish, She’s The First, The Adventure Project, and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40 and Fast Company’s 25 Smartest Women of Twitter.