“What kind of entrepreneur are you?” was originally posted by hint Founder & CEO, Kara Goldin, on LinkedIn here:
Knowing what type of entrepreneur you are matters, particularly when you’re starting a business on the side or as a second career — the way I did. Every entrepreneur is a builder. But not every entrepreneur likes to learn in the same manner. You have to ask yourself: Are you willing to go into a new industry and be a student again? Or do you want to play to your strengths and be an expert from the beginning?
I took the student route. I shifted from technology to consumer products, and beverages in particular. It was a big jump. I knew nothing about the industry, nothing about the category. I had to learn everything from scratch, and I was excited about that. I talk to many entrepreneurs who are impressed or amazed by the decision to start from scratch. But you could do it too. It’s the same skill set. It’s just about being willing to go back down to the bottom and learn all over again. Some people want to follow their career path—stay in the same vertical or product segment–continue to move on that ladder. For them, it’s best to find something with continuity. And then there are entrepreneurs who like to change it up and totally switch industries. Jump to something new. Learn. Either is okay, but I think they are different mindsets.
If you’re on the fence about jumping into a new space, here are some ways to think about it that might help you decide:
Think Of Industry-Hopping As Business School
When I founded hint, I realized I wanted to learn. I decided I was either going to go back to business school or I was going to do something totally different. I wasn’t ready to pick up where I left off or do a part two of my days at AOL.
I was still excited about learning. It was that feeling that let me know I was on the right path.
Be Ready To Roll Up Your Sleeves
When I switched to beverages, I had to go out and roll up my sleeves and carry boxes and crates — literally. That’s certainly not something I was doing as a top tech executive. It helps to be not only willing but also eager to roll up your sleeves again, in all ways.
Kara Goldin is the founder and CEO of Hint Water, the fastest-growing flavored water brand in the United States. Kara started Hint when she couldn’t find a healthy water that tasted great without questionable additives like sweeteners. Hint Water has 0 calories, 0 sugar, and 0 diet sweeteners in a can be purchased online at drinkhint.com in a variety of flavors including Blackberry and Watermelon, in both still and sparkling